The Invajo Blog

Effective email communication is an indispensable component of successful event management. By segmenting your audience, crafting compelling subject lines, personalizing your emails, keeping them concise, maintaining consistent branding, providing clear CTAs, and automating timely messages, you can create engaging, informative, and impactful email campaigns. Remember, each email presents an opportunity to strengthen attendee engagement, drive registrations, and ultimately deliver a memorable event experience.

Highlights of 10 key features that every event management booking system should have. These features include the ability to handle multiple event types, customizable registration forms, integration with payment processors, real-time reporting and analytics, easy communication with attendees, and more.

I met up with our client Flokk, a furniture design company, to discuss how they have made event marketing to business clients the cornerstone of their branding strategy. By catering to specific segments of their audience, they’re able to push change within the industry, find new potential customers and network — all at the same time. Read on for a concrete list of 7 ways to create brand presence through business events.

When you’re putting on a live event, it’s important to make sure you have the right tools for the job. That’s why we’ve put together this list of 5 technical must-have tools for planning and hosting successful webinars, and 5 ways to fill your webinar with great content, reach the right audience and engage participants. With the right equipment and planning, you’ll be able to put on a high-quality event that will impress your audience and help you stand out from the competition!