Invajo expands nationwide – Opens new office in Gothenburg and strengthens presence in four regions

Invajo is opening a new office in Gothenburg, becoming a nationwide presence with locations in Lund, Stockholm, Umeå, and now Gothenburg. This expansion marks the next step in the company’s growth strategy – focusing on increased local presence and stronger customer relationships across Sweden.

Since the pandemic, the Swedish eventtech/SaaS company Invajo has developed one of the Nordics’ most scalable platforms for digital, physical, and hybrid event management. Now, the company is taking the next step by opening a Gothenburg office – a strategic move in response to rapidly growing regional demand.

The new office will house a strong team focused on sales, customer development, and project management. The team is led by Henrik Lönnberg, newly appointed Head of Sales, along with two experienced business developers from leading tech and event companies.

“Gothenburg is a natural place for us to grow. It boasts a strong culture of innovation, a high concentration of education and industrial clients, and a regional pride we share. With a local presence, we can support our clients more directly and grow smarter,” says Christian Ramel, CEO of Invajo.

The Gothenburg office will serve as a hub for Invajo’s operations in western and southern Sweden. The team will focus on building long-term collaborations with clients in sectors such as public administration, industry, education, and life sciences – segments where Invajo already has a strong user base.

“The Gothenburg office is a logical expansion for Invajo. We are building a commercial hub empowered to act quickly, test new partnerships, and capture opportunities in the region,” says Henrik Lönnberg, Head of Sales at Invajo.

Invajo’s platform, Beyond, has already proven its capacity. In 2024 alone, ticket sales exceeded SEK 100 million through the platform. Nearly 10,000 events were created, with over 1.5 million invited participants and more than 300,000 registrations.

The growing demand for hybrid and digital event solutions continues to drive segment growth – and Invajo is well-positioned to lead. The company sees clear demand for regional proximity combined with high-tech solutions – a focus it is now fully embracing.

The new office will be at World Trade Center (WTC) in Gothenburg located at Mässans gata 10, 412 51 Gothenburg.