Smile, Structure & SaaS: one tab at a time with Line

‍What’s your superpower at Invajo (and what should it say on your cape)?

I always strive to be professional, but also personal when it feels right—and always, always passionate. Most importantly, I never forget to have fun along the way. My cape? “Always with a smile.”

What gets you out of bed in the morning—besides coffee?

Curiosity! I love the feeling that each day could bring a new challenge to solve, something exciting to create, or simply a reason to laugh with the team. And okay… a good Slack thread doesn’t hurt either.

Who are you at work—and who are you when no one’s watching?

At work, I’m that teammate who thrives on structure, loves idea bouncing, and keeps things rolling. Off the clock? I’m a multitasking mom with way too many tabs open—both in my brain and on my browser—but I wouldn’t have it any other way.

How do you stay sharp in your field?

LinkedIn keeps my curiosity fed with fresh articles and ideas. Podcasts are my go-to during bike commutes, but the real gold lies in networking events—nothing beats gaining new perspectives and making meaningful connections.

What was your first-ever job, and how did it lead you here?

At 12, I was thrilled to be packing goods in Panduro’s warehouse—miles away from the SaaS world, but still the beginning of something. What stuck with me? That great colleagues and inspiring leaders make all the difference. A few career stops (and countless coffees) later, I’ve landed at Invajo—with fewer beads, but way more digital brilliance. And I absolutely love the industry we’re in!

If your career was a song, what would it be—and why?

“Don’t Stop Me Now” by Queen. I’m in the right place, with the right people, doing something I truly believe in—so don’t stop me now!

What’s the most surprising thing you’ve learned about Invajo?

How much care and flexibility is baked into every feature of the platform. It’s not “just a tool”—it’s a digital event professional in its own right.

If you could bring one Invajo feature to a desert island (with Wi-Fi, of course), what would it be?

Check-in via QR code! Because if someone unexpected shows up on the island—you better welcome them in style (and track it too)!

What’s your perfect summer?

Making the most of a Swedish summer with a perfect mix of planned adventures and spontaneous fun. Bonus points for every West Coast visit!

‍