Four easy steps to create buzz around your event
Boosting Event Participation with Social Media: Unleash the Power of Anticipation
To increase participation at your events, traditional marketing is no longer enough. It's time to harness the power of social media and build anticipation for your upcoming events. Here's how you can do it in 4 easy steps:
1. Create a Event Hashtag
- Develop a unique and short event hashtag already during the planning phase.
- Make sure it's not already in use or restricted.
- Encourage people to start using the hashtag early on and tag everyone you know.
- Check if the hashtag is available and not already in use.
2. Maintain an active online presence on your website
- Even if the event is far off in the future, send out a "Save the Date!" notification
- Craft an attractive landing page with vibrant, enticing images.
- Ensure all event information is easily accessible on the first page.
- Add the event to your public calendar or create a dedicated upcoming events page.
3. Intensify Social Media Engagement as the Event Approaches
- Share your preparations through newsletters and social media posts.
- Utilize platforms like Instagram, X (former Twitter), TikTok, Facebook, LinkedIn, and YouTube.
- Highlight special guests and unique entertainment to build anticipation.
- Provide options for immediate sharing of your posts on social media.
4. Pre-Event Contest: A Recipe for Excitement
- Contests are highly effective at encouraging people to share and spread a message.
- Incorporate the event hashtag in the contest.
- Host engaging contests with enticing prizes like free tickets, VIP packages, or discounts.
- Run the contest on social media platforms to maximize visibility.
In the world of event planning, success isn't solely determined by traditional marketing methods. Embrace the power of social media to gain anticipation, engagement, and organic growth for your events. By implementing these pretty easy strategies into your planning process, you'll create a buzz that will attract a wider audience to your amazing events.